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Course Curriculum

Section 01: Introduction
Introduction 00:05:00
How to Navigate This Course – Watch This Video 00:03:00
Section 02: Free Taster
13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00
Copywriting to Sell 10 Steps you must know 00:06:00
14 Step Formula to Writing Great Sales Copy 00:06:00
Section 03: BASICS: 12 Essential Steps to Great Copy Writing
AIDA is not just an Opera! 00:02:00
Have you any idea who you are talking to? 00:02:00
Who cares what format you use? 00:03:00
Hurting? Want someone to heal your pain? 00:02:00
I haven’t got time or money for Objections! 00:02:00
Don’t worry, there’s always plenty of Scarcity to go round! 00:02:00
So, why are YOU reading my Headlines? 00:02:00
Why do you always want to know whats in it for you? 00:02:00
Endorsements? Pah! Prove it to me! 00:03:00
I Guarantee to you that I love Risk! Or do I? 00:02:00
Right it Wright to Be Red! or you won’t be Readable! 00:03:00
Keep it Simple S…. and throw away your Theasaurus 00:02:00
Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks
Introduction to Copywriting Formulation 00:02:00
Starting with AIDA 00:06:00
PAS – Problem, Agitation, Solution 00:04:00
The 4 Ps 00:03:00
QUEST 00:04:00
Section 05: BASICS: How to Write Headline
What You Need to Know to Write Great Headlines 00:06:00
Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy
Writing Editing: Can You Write Better Copy? 00:06:00
Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00
Editing Writing: Seven Guidelines for Editing Writing 00:06:00
Section 07: PSYCHOLOGY: The Psychology behind Copywriting
Get Your Copywriting Psychology Right! 00:06:00
What are the Eight Universal Motivators? 00:07:00
100 Motivations 00:05:00
Overcoming Objections… 00:08:00
Section 08: COPYWRITING FOR Blogging - Web Posts
Copywriting for Blogs 00:09:00
A Simple Formula for Blog Posts 00:04:00
Blog Post Copywriting Formula 00:09:00
Blog Post Editing Checklist 00:08:00
Section 09: COPYWRITING FOR Landing Pages
Copywriting for Landing Pages 00:04:00
Copywriting for Testimonials 00:06:00
Copywriting for Bullet Points 00:05:00
Section 10: COPYWRITING FOR Sales Letters
Five Formulations for Sales Letters 00:03:00
The Five Point Sales Letter Formula 00:03:00
The Seven Step Copywriting Formula for Sales Letters 00:05:00
The Nine Point Formula 00:06:00
The 18 Step Sales Letter 00:06:00
The 21 Part Sales Letter Formula 00:08:00
Bonus: 32 Step Power Copywriting Formula 00:08:00
Section 11: COPYWRITING FOR Video Sales Letters
What is a Video Sales Letter 00:03:00
How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00
Video Sales Letter Basics – Some Simple Guidance for Better VSLs 00:04:00
Video Sales Letter Outline – with Downloadable Templates 00:07:00
Section 12: COPYWRITING FOR Email
Copywriting for Email 00:07:00
How to Write Effective Welcome Emails 00:10:00
ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00
Email Copywriting Analysis 1 00:05:00
Copywriting Formulas for Email Sequences 00:06:00
Section 13: COPYWRITING FOR Advertisements
Copywriting for Advertisements 00:04:00
Section 14: COPYWRITING FOR Twitter
Copywriting for Twitter – Engage, Entertain, Be Brief! 00:07:00
Section 15: COPYWRITING FOR Promotional Videos
How to Create a High Converting Promotional Video 00:06:00
The Promotional Video for This Course Following the Script 00:02:00
The Promotional Video – Version 2 00:02:00
Promotional Video SlideDeck 00:20:00
Promotional Video Script Checklist 00:04:00
2018 Update: The Formula for an Effective Promotional Video 00:04:00
2018 New Copywriting Course Promo Video 00:03:00
Section 16: Conclusion and Course Wrap Up
Conclusion and Course Wrap Up 00:03:00

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