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Course Curriculum

Introduction
Welcome ! 00:16:00
Getting Certified – Awards & Certifications 00:06:00
Google Ads Fundamentals Certification
Introduction to Fundamentals Certification 00:02:00
Learn the basics of Google Ads 00:25:00
Choose where your customers see your ads 00:20:00
Create effective text ads 00:16:00
Enhance your Ad with extensions 00:07:00
Choose the best campaign types 00:15:00
Organise your account for success 00:09:00
Reach customers with targeting 00:08:00
Help customers find you 00:12:00
Match types 00:07:00
Make Your ads seen 00:14:00
Media costs models 00:09:00
Determine a good bidding strategy 00:12:00
Select your bid strategy 00:14:00
Adjust Bids to favor performers 00:11:00
Align your budget with your goals 00:10:00
Evaluate campaign performance 00:13:00
Avoid Editorial Errors 00:06:00
Address Trademark disapprovals 00:07:00
Google Ads Search Certification
Introduction 00:03:00
Find customers with search marketing 00:11:00
Find the right performance solutions 00:22:00
Conversion Tracking 00:11:00
Install Website conversion tracking 00:11:00
Understand your audience better 00:07:00
Create search network campaign 00:18:00
Google Ads Display Certification
Introduction 00:02:00
Learn the basics of Display Network 00:10:00
Drive results with the Display Network 00:10:00
Target with the Display select 00:17:00
Remarketing with Display Ad 00:09:00
Choose the most beneficial ad formats 00:10:00
Assess & optimize your campaigns 00:22:00
Optimise your Display Campaign 00:18:00
Build effective creatives for your goals 00:08:00
Tailor ads with Dynamic Remarketing 00:12:00
Google Ads Video (YouTube) Certification
Introduction 00:01:00
The value of google’s Video Advertising 00:07:00
Build & Place your message 00:07:00
Find right solutions & metrics 00:11:00
launching your video campaign 00:11:00
Trueview discovery creative 00:08:00
Developing content on YouTube 00:08:00
Use video Remarketing to reconnect 00:11:00
Build video campaign in Google Ads 00:11:00
Keep track of video campaign performance 00:08:00
Optimise video campaign for success 00:08:00
Google Ads Shopping Certification
Introduction 00:03:00
Find new customers with Shopping Ads 00:12:00
Create a merchant center account 00:07:00
Capture your product data 00:08:00
Align bid strategy to shopping goals 00:11:00
Create a shopping campaign 00:11:00
Measure shopping campaign performance 00:10:00
Optimise the shopping campaign 00:07:00
Simplify with automatic item updates 00:08:00
Ensure shopping ads are compliant 00:05:00
Submit product data without errors 00:07:00
Fix crawl issues 00:08:00
Give incentives with merchant promotions 00:06:00
Sell nearby with Local Inventory Ads 00:07:00
Priortize shopping campaigns 00:06:00
Reach users with showcase shopping 00:07:00
Optimize the shopping campaign for Mobile 00:07:00
Google Ads Mobile Certification
Introduction 00:02:00
Drive your business with mobile 00:16:00
Do you want a mobile site or app ? 00:11:00
Design great mobile sites 00:19:00
Design great mobile apps 00:16:00
Google Ads formats & features for mobile 00:06:00
Target & bid for mobile ad placements 00:08:00
Drive calls with mobile campaigns 00:12:00
Drive store traffic with mobile 00:09:00
Drive installation of your app 00:11:00
Drive engagement with your app 00:09:00
Conclusion
Thank You 00:01:00

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