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Course Curriculum

Welcome
Welcome 00:01:00
Strategic Outline: Where are we now?
Your business: The Marketplace and your business’s position in it. 00:02:00
Define your brand messaging 00:02:00
Audience and personas? 00:05:00
Strategic Outline: Where do we want to be?
Defining your objectives 00:02:00
Outline your KPI’s and Measurement 00:04:00
Its time to Go to Market
Funnel stages for your business 00:04:00
Your customer’s journey 00:02:00
Channel Selection 00:03:00
Plan your tactics 00:02:00
Go To Market Plan 00:03:00
Budget 00:02:00
Ensure success
Looking for risks and pivot indicators 00:03:00
Implement measurement and tracking tools 00:01:00
Revisit KPI’s 00:02:00

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