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Course Curriculum

Module 01: Introduction
Introduction 00:02:00
What is LinkedIn? 00:02:00
Module 02: What is Professional Branding?
Professional Branding Philosophies 00:04:00
Why use LinkedIn for Professional Branding 00:04:00
Module 03: The Key Areas of LinkedIn for Professional Branding
Using your LinkedIn Profile for Branding 00:02:00
Networking to build a Professional Brand 00:02:00
Using LinkedIn post for Branding 00:03:00
Developing your Professional Brand through Social Engagement on LinkedIn 00:03:00
Developing your Professional Brand through LinkedIn Messaging 00:02:00
Building your Professional Brand through LinkedIn Pages 00:03:00
Module 04: Go Live on LinkedIn and Discuss Professional Branding
Branding with your LinkedIn Profile (Live) 00:04:00
Branding through your LinkedIn Posts (Live) 00:06:00
Sharing content on LinkedIn 00:03:00
Engaging on LinkedIn Content 00:03:00
Branding through LinkedIn Messaging (Live) 00:03:00
Branding through LinkedIn Groups (Live) 00:02:00
Branding through LinkedIn Invites 00:03:00
Branding through LinkedIn Company Pages (Live) 00:04:00
Module 05: Closing Remarks and Resources
Measuring your Professional Brand on LinkedIn 00:03:00
Commit to the Work, Reap the Rewards 00:03:00

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